Complaint ratio over time
Weekly complaint ratio (4-week average) vs 90-day rolling baseline
4-wk avg
Raw weekly
90-day baseline
Platform events
Insights
- Complaint volume is materially elevated vs the 90-day baseline.
- Ad delivery volatility and pacing are driving most of the share.
Platform events 3
15 Sept
iOS 19 release
Likely impact15 Apr
Advantage+ default for new accounts
Possible impact5 Nov
US presidential election
Possible impact